Political Communication in the 2018 Swedish Election Campaign

Abstract

In many respects, Election Day is the most important day in an electoral democracy. Not only does it symbolize the essence of democracy: that each and every person has one and just one vote, equal for all (Dahl 1998). Election Day is also the day when the people, as a collective, decides the distribution of political power and hence exert its collective influence on policy-making during the upcoming term. In most established democracies, elections are furthermore still the most significant collective events in society.