Political Communication in the 2018 Swedish Election Campaign

  • Henrik Oscarsson
  • Jesper Strömbäck


In many respects, Election Day is the most important day in an electoral democracy. Not only does it symbolize the essence of democracy: that each and every person has one and just one vote, equal for all (Dahl 1998). Election Day is also the day when the people, as a collective, decides the distribution of political power and hence exert its collective influence on policy-making during the upcoming term. In most established democracies, elections are furthermore still the most significant collective events in society.