Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania


  • Mihaela Bărbieru “C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities of Craiova, the Romanian Academy



social networks, political communication, social media, election campaign, online Facebook


In recent years, studies on social networks have begun to become more and more numerous in the literature, with scientists showing a real interest in an influential analysis that they have on societies. Social networks are tools through which political candidates have the opportunity to distribute their political message during election campaigns, as well as outside them, to a growing audience. A very strong connection has been made between technology and communication, outside of which we, as individuals, can no longer exist, the virtual space managing to exploit communication in all its aspects. Online political communication, an easily accessible form of manifestation that attracts disinterested political groups, offers the possibility of avoiding information bottlenecks for citizens by changing content in real time, with low information costs, which means a real advantage for politicians.The importance of social networks in political communication is even greater as its role is the main channel of communication and occupies a special place in election campaign strategies. The present study aimes to analyze the phenomenon of social networks in terms of the benefits it offers to politics, through an online political communication with content transmitted in real time, without time limit and with low costs.

Author Biography

Mihaela Bărbieru, “C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities of Craiova, the Romanian Academy

Mihaela Bărbieru is PhD, Scientific Researcher III at C.S. Nicolăescu-Plopșor Institute for Research in Social Studies and Humanities of Craiova, the Romanian Academy, and External Lecturer at the University of Craiova, Faculty of Social Sciences, Department of History, Political Sciences, International Relations, Political Sciences specialization. She holds a B.A. in History (2001) and an MA in International Relations Management (2003) from the Faculty of History, Philosophy and Geography, University of Craiova. She received her PhD in Humanities from the University of Craiova (2009). Her scientific activity includes 17 books (author, co-author and coordinator) and over 65 studies published as book chapters, articles in publications indexed in international data bases or published in international and national conference proceedings. She held presentations in over 65 international and national scientific conferences. She is also Deputy Editor in Chief of the journal Anuarul Institutului de Cercetări Socio-Umane C.S. Nicolăescu-Plopșor and a member in the editorial board of several journals.


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How to Cite

Bărbieru, M. (2022). Adapting political communication to technology. Case study: evolutionary aspects on social networks in Romania. Swedish Journal of Romanian Studies, 5(2), 117–136.