How do we motivate our researchers?

Abstract

Presented with the question how researchers could be motivated to publish for open access, my first reaction is simply to wonder why we should at all bother. The advantages of open access arise more or less automatically from the historically unique properties of the web which can be clearly seen by young people, the academic leaders of to-morrow. So, it might be a bit presumptuous to believe that librarians or university presidents must do something special to motivate the researchers. However, let us for the sake of the argument accept that for some short time still, it is not an expression of redundant vanity to try and open the eyes of our researchers to the new possibilities. How should we then go about it?