ROSSOLATOS, George. Applying structuralist semiotics to brand image research. Public Journal of Semiotics, [S. l.], v. 4, n. 1, p. 25–82, 2012. DOI: 10.37693/pjos.2012.4.8838. Disponível em: https://journals.lub.lu.se/pjos/article/view/8838. Acesso em: 5 may. 2024.